Are you a brand who to wants to stand out? Redefine your values? Or better tell your story?

Promotional products have been proven to be a cost-effective way for businesses to make a great impression on their customers. According to research conducted by the BPMA, promotional items have a significant impact on customers, with around 51% of the people surveyed stating that receiving promotional products would make them more likely to use that company in the future. In addition, 52% of respondents said they were more likely to recommend a company's services if they received branded merchandise.

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Branding is the way people perceive your business. This is usually built over time from repeated exposure to your brand. Your audience forms an emotional connection to your brand, so having a consistent brand identity that communicates who you are effectively is an important and powerful tool. If you need more proof, it’s shown that companies that master design principles generate 32% higher revenue growth than their average peers.

A good brand strategy precedes any brand design, as it gives your brand purpose and direction. Your brand strategy ensures that your tone of voice, brand values and brand design are all in alignment so that you can generate trust and confidence in your audience.

The deliverables of a branding project include: a brand strategy document (a bible for your brand), tone of voice, a logo, typography, colour palette, graphic language (pattern, illustration, photography style, etc. depending on your brand) and a brand guidelines to keep your brand on track.

A typical branding project usually takes around 2-3 months, but it can be longer depending on the size of the project, complexity of deliverables, response times for feedback, or layers of decision-makers in your company.